Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 16575
VM0016575Silvermember16575@example.test · +601110016575 · Preferred outlet: OPLUMO Outlet 1
Birthday SoonLunch
Consent Status
Opted In
Points Balance
1,664
Current loyalty balance
Lifetime Spend
RM 2,080
Across 18 visits
Total Visits
18
Since 2025-09-17
Average Order Value
RM 146
Member AOV
Preferred Outlet
OPLUMO Outlet 1
Most visited location
Last Visit
81d
2026-07-20
App Status
Not Installed
OPLUMO App relationship
Member Status
At Risk
Silver tier
Membership & rewards
Silver member
1,664 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-20 · OPLUMO Outlet 1
Outlet purchase
2026-07-08 · Member activity · RM 109.50
App session
2026-06-26 · OPLUMO Outlet 1
Points credited
2026-06-14 · Member activity · RM 124.10
Win-back campaign delivered
2026-06-02 · OPLUMO Outlet 1
Outlet purchase
2026-05-21 · Member activity · RM 138.70
Points credited
2026-05-09 · OPLUMO Outlet 1
Outlet purchase
2026-04-27 · Member activity · RM 153.30