Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M1
Michelle 16547
VM0016547Goldmember16547@example.test · +601110016547 · Preferred outlet: OPLUMO Outlet 7
WeekendApp User
Consent Status
Opted In
Points Balance
3,860
Current loyalty balance
Lifetime Spend
RM 4,826
Across 31 visits
Total Visits
31
Since 2024-10-25
Average Order Value
RM 132
Member AOV
Preferred Outlet
OPLUMO Outlet 7
Most visited location
Last Visit
174d
2026-04-18
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Gold tier
Membership & rewards
Gold member
3,860 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-04-18 · OPLUMO Outlet 7
Outlet purchase
2026-04-06 · Member activity · RM 99.00
App session
2026-03-25 · OPLUMO Outlet 7
Points credited
2026-03-13 · Member activity · RM 112.20
Win-back campaign delivered
2026-03-01 · OPLUMO Outlet 7
Outlet purchase
2026-02-17 · Member activity · RM 125.40
Points credited
2026-02-05 · OPLUMO Outlet 7
Outlet purchase
2026-01-24 · Member activity · RM 138.60