Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M1
Michelle 16535
VM0016535Membermember16535@example.test · +601110016535 · Preferred outlet: OPLUMO Outlet 12
Birthday SoonLunch
Consent Status
Opted In
Points Balance
878
Current loyalty balance
Lifetime Spend
RM 1,098
Across 18 visits
Total Visits
18
Since 2025-07-11
Average Order Value
RM 55
Member AOV
Preferred Outlet
OPLUMO Outlet 12
Most visited location
Last Visit
149d
2026-05-13
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Member tier
Membership & rewards
Member member
878 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-05-13 · OPLUMO Outlet 12
Outlet purchase
2026-05-01 · Member activity · RM 41.25
App session
2026-04-19 · OPLUMO Outlet 12
Points credited
2026-04-07 · Member activity · RM 46.75
Win-back campaign delivered
2026-03-26 · OPLUMO Outlet 12
Outlet purchase
2026-03-14 · Member activity · RM 52.25
Points credited
2026-03-02 · OPLUMO Outlet 12
Outlet purchase
2026-02-18 · Member activity · RM 57.75