Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 16527
VM0016527Silvermember16527@example.test · +601110016527 · Preferred outlet: OPLUMO Outlet 4
Birthday SoonLunch
Consent Status
Opted In
Points Balance
1,674
Current loyalty balance
Lifetime Spend
RM 2,093
Across 17 visits
Total Visits
17
Since 2025-09-02
Average Order Value
RM 138
Member AOV
Preferred Outlet
OPLUMO Outlet 4
Most visited location
Last Visit
114d
2026-06-17
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
1,674 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-06-17 · OPLUMO Outlet 4
Outlet purchase
2026-06-05 · Member activity · RM 103.50
App session
2026-05-24 · OPLUMO Outlet 4
Points credited
2026-05-12 · Member activity · RM 117.30
Win-back campaign delivered
2026-04-30 · OPLUMO Outlet 4
Outlet purchase
2026-04-18 · Member activity · RM 131.10
Points credited
2026-04-06 · OPLUMO Outlet 4
Outlet purchase
2026-03-25 · Member activity · RM 144.90