Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 16515
VM0016515Goldmember16515@example.test · +601110016515 · Preferred outlet: OPLUMO Outlet 9
WeekendApp User
Consent Status
Opted Out
Points Balance
3,902
Current loyalty balance
Lifetime Spend
RM 4,878
Across 38 visits
Total Visits
38
Since 2024-09-12
Average Order Value
RM 116
Member AOV
Preferred Outlet
OPLUMO Outlet 9
Most visited location
Last Visit
91d
2026-07-10
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Gold tier
Membership & rewards
Gold member
3,902 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-07-10 · OPLUMO Outlet 9
Outlet purchase
2026-06-28 · Member activity · RM 87.00
App session
2026-06-16 · OPLUMO Outlet 9
Points credited
2026-06-04 · Member activity · RM 98.60
Win-back campaign delivered
2026-05-23 · OPLUMO Outlet 9
Outlet purchase
2026-05-11 · Member activity · RM 110.20
Points credited
2026-04-29 · OPLUMO Outlet 9
Outlet purchase
2026-04-17 · Member activity · RM 121.80