Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M1
Michelle 16499
VM0016499Goldmember16499@example.test · +601110016499 · Preferred outlet: OPLUMO Outlet 10
WeekendApp User
Consent Status
Opted Out
Points Balance
3,915
Current loyalty balance
Lifetime Spend
RM 4,894
Across 33 visits
Total Visits
33
Since 2024-12-13
Average Order Value
RM 121
Member AOV
Preferred Outlet
OPLUMO Outlet 10
Most visited location
Last Visit
89d
2026-07-12
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Gold tier
Membership & rewards
Gold member
3,915 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-12 · OPLUMO Outlet 10
Outlet purchase
2026-06-30 · Member activity · RM 90.75
App session
2026-06-18 · OPLUMO Outlet 10
Points credited
2026-06-06 · Member activity · RM 102.85
Win-back campaign delivered
2026-05-25 · OPLUMO Outlet 10
Outlet purchase
2026-05-13 · Member activity · RM 114.95
Points credited
2026-05-01 · OPLUMO Outlet 10
Outlet purchase
2026-04-19 · Member activity · RM 127.05