Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M1
Michelle 16475
VM0016475Goldmember16475@example.test · +601110016475 · Preferred outlet: OPLUMO Outlet 3
WeekendApp User
Consent Status
Opted In
Points Balance
2,449
Current loyalty balance
Lifetime Spend
RM 3,062
Across 32 visits
Total Visits
32
Since 2025-01-24
Average Order Value
RM 100
Member AOV
Preferred Outlet
OPLUMO Outlet 3
Most visited location
Last Visit
65d
2026-08-05
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Gold tier
Membership & rewards
Gold member
2,449 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-05 · OPLUMO Outlet 3
Outlet purchase
2026-07-24 · Member activity · RM 75.00
App session
2026-07-12 · OPLUMO Outlet 3
Points credited
2026-06-30 · Member activity · RM 85.00
Win-back campaign delivered
2026-06-18 · OPLUMO Outlet 3
Outlet purchase
2026-06-06 · Member activity · RM 95.00
Points credited
2026-05-25 · OPLUMO Outlet 3
Outlet purchase
2026-05-13 · Member activity · RM 105.00