Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 16443
VM0016443Goldmember16443@example.test · +601110016443 · Preferred outlet: OPLUMO Outlet 5
WeekendApp User
Consent Status
Opted In
Points Balance
3,741
Current loyalty balance
Lifetime Spend
RM 4,677
Across 28 visits
Total Visits
28
Since 2025-03-01
Average Order Value
RM 148
Member AOV
Preferred Outlet
OPLUMO Outlet 5
Most visited location
Last Visit
101d
2026-06-30
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Gold tier
Membership & rewards
Gold member
3,741 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-06-30 · OPLUMO Outlet 5
Outlet purchase
2026-06-18 · Member activity · RM 111.00
App session
2026-06-06 · OPLUMO Outlet 5
Points credited
2026-05-25 · Member activity · RM 125.80
Win-back campaign delivered
2026-05-13 · OPLUMO Outlet 5
Outlet purchase
2026-05-01 · Member activity · RM 140.60
Points credited
2026-04-19 · OPLUMO Outlet 5
Outlet purchase
2026-04-07 · Member activity · RM 155.40