Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
N1
Nurul 16437
VM0016437Membermember16437@example.test · +601110016437 · Preferred outlet: OPLUMO Outlet 16
New JoinerHigh Value
Consent Status
Opted In
Points Balance
203
Current loyalty balance
Lifetime Spend
RM 254
Across 11 visits
Total Visits
11
Since 2026-01-26
Average Order Value
RM 25
Member AOV
Preferred Outlet
OPLUMO Outlet 16
Most visited location
Last Visit
76d
2026-07-25
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Member tier
Membership & rewards
Member member
203 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-25 · OPLUMO Outlet 16
Outlet purchase
2026-07-13 · Member activity · RM 18.75
App session
2026-07-01 · OPLUMO Outlet 16
Points credited
2026-06-19 · Member activity · RM 21.25
Win-back campaign delivered
2026-06-07 · OPLUMO Outlet 16
Outlet purchase
2026-05-26 · Member activity · RM 23.75
Points credited
2026-05-14 · OPLUMO Outlet 16
Outlet purchase
2026-05-02 · Member activity · RM 26.25