Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M1
Michelle 16415
VM0016415Membermember16415@example.test · +601110016415 · Preferred outlet: OPLUMO Outlet 11
Birthday SoonLunch
Consent Status
Opted In
Points Balance
155
Current loyalty balance
Lifetime Spend
RM 195
Across 2 visits
Total Visits
2
Since 2026-09-21
Average Order Value
RM 113
Member AOV
Preferred Outlet
OPLUMO Outlet 11
Most visited location
Last Visit
0d
2026-10-09
App Status
Not Installed
OPLUMO App relationship
Member Status
Active
Member tier
Membership & rewards
Member member
155 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-10-09 · OPLUMO Outlet 11
Outlet purchase
2026-09-27 · Member activity · RM 84.75
App session
2026-09-15 · OPLUMO Outlet 11
Points credited
2026-09-03 · Member activity · RM 96.05
Win-back campaign delivered
2026-08-22 · OPLUMO Outlet 11
Outlet purchase
2026-08-10 · Member activity · RM 107.35
Points credited
2026-07-29 · OPLUMO Outlet 11
Outlet purchase
2026-07-17 · Member activity · RM 118.65