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Members · Customer 360

Customer 360

A complete view of this member's profile, value, behaviour and engagement across all outlets.

N0

Nurul 01641

VM0001641Member

member1641@example.test · +601110001641 · Preferred outlet: OPLUMO Outlet 10

FamilyDelivery
Consent Status
Opted In
Points Balance
531
Current loyalty balance
Lifetime Spend
RM 665
Across 20 visits
Total Visits
20
Since 2025-09-05
Average Order Value
RM 43
Member AOV
Preferred Outlet
OPLUMO Outlet 10
Most visited location
Last Visit
57d
2026-08-13
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Member tier
Membership & rewards

Member member

★
531 pointsCurrent redeemable points balance.
%
RM10 Birthday RewardAvailable · expires 2026-12-31
%
Free BeverageAvailable · expires 2026-11-30
Member notes

Relationship context

N
CRM NotePrefers weekend visits
N
CRM NoteConsider win-back offer
Recent activity

Member timeline

Win-back campaign delivered
2026-08-13 · OPLUMO Outlet 10
Outlet purchase
2026-08-01 · Member activity · RM 32.25
App session
2026-07-20 · OPLUMO Outlet 10
Points credited
2026-07-08 · Member activity · RM 36.55
Win-back campaign delivered
2026-06-26 · OPLUMO Outlet 10
Outlet purchase
2026-06-14 · Member activity · RM 40.85
Points credited
2026-06-02 · OPLUMO Outlet 10
Outlet purchase
2026-05-21 · Member activity · RM 45.15