Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 16407
VM0016407Goldmember16407@example.test · +601110016407 · Preferred outlet: OPLUMO Outlet 3
Birthday SoonLunch
Consent Status
Opted In
Points Balance
3,438
Current loyalty balance
Lifetime Spend
RM 4,298
Across 27 visits
Total Visits
27
Since 2025-04-14
Average Order Value
RM 141
Member AOV
Preferred Outlet
OPLUMO Outlet 3
Most visited location
Last Visit
75d
2026-07-26
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Gold tier
Membership & rewards
Gold member
3,438 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-26 · OPLUMO Outlet 3
Outlet purchase
2026-07-14 · Member activity · RM 105.75
App session
2026-07-02 · OPLUMO Outlet 3
Points credited
2026-06-20 · Member activity · RM 119.85
Win-back campaign delivered
2026-06-08 · OPLUMO Outlet 3
Outlet purchase
2026-05-27 · Member activity · RM 133.95
Points credited
2026-05-15 · OPLUMO Outlet 3
Outlet purchase
2026-05-03 · Member activity · RM 148.05