Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
A1
Arun 16360
VM0016360Goldmember16360@example.test · +601110016360 · Preferred outlet: OPLUMO Outlet 7
High ValueWeekend
Consent Status
Opted Out
Points Balance
3,611
Current loyalty balance
Lifetime Spend
RM 4,515
Across 37 visits
Total Visits
37
Since 2024-10-26
Average Order Value
RM 142
Member AOV
Preferred Outlet
OPLUMO Outlet 7
Most visited location
Last Visit
65d
2026-08-05
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Gold tier
Membership & rewards
Gold member
3,611 pointsCurrent redeemable points balance.
RM10 Birthday RewardUsed · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-05 · OPLUMO Outlet 7
Outlet purchase
2026-07-24 · Member activity · RM 106.50
App session
2026-07-12 · OPLUMO Outlet 7
Points credited
2026-06-30 · Member activity · RM 120.70
Win-back campaign delivered
2026-06-18 · OPLUMO Outlet 7
Outlet purchase
2026-06-06 · Member activity · RM 134.90
Points credited
2026-05-25 · OPLUMO Outlet 7
Outlet purchase
2026-05-13 · Member activity · RM 149.10