Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 01635
VM0001635Goldmember1635@example.test · +601110001635 · Preferred outlet: OPLUMO Outlet 4
WeekendApp User
Consent Status
Opted In
Points Balance
2,506
Current loyalty balance
Lifetime Spend
RM 3,133
Across 45 visits
Total Visits
45
Since 2024-04-25
Average Order Value
RM 62
Member AOV
Preferred Outlet
OPLUMO Outlet 4
Most visited location
Last Visit
105d
2026-06-26
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Gold tier
Membership & rewards
Gold member
2,506 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-06-26 · OPLUMO Outlet 4
Outlet purchase
2026-06-14 · Member activity · RM 46.50
App session
2026-06-02 · OPLUMO Outlet 4
Points credited
2026-05-21 · Member activity · RM 52.70
Win-back campaign delivered
2026-05-09 · OPLUMO Outlet 4
Outlet purchase
2026-04-27 · Member activity · RM 58.90
Points credited
2026-04-15 · OPLUMO Outlet 4
Outlet purchase
2026-04-03 · Member activity · RM 65.10