Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 16335
VM0016335Membermember16335@example.test · +601110016335 · Preferred outlet: OPLUMO Outlet 16
Birthday SoonLunch
Consent Status
Opted In
Points Balance
424
Current loyalty balance
Lifetime Spend
RM 530
Across 4 visits
Total Visits
4
Since 2026-06-14
Average Order Value
RM 132
Member AOV
Preferred Outlet
OPLUMO Outlet 16
Most visited location
Last Visit
63d
2026-08-07
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Member tier
Membership & rewards
Member member
424 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-07 · OPLUMO Outlet 16
Outlet purchase
2026-07-26 · Member activity · RM 99.00
App session
2026-07-14 · OPLUMO Outlet 16
Points credited
2026-07-02 · Member activity · RM 112.20
Win-back campaign delivered
2026-06-20 · OPLUMO Outlet 16
Outlet purchase
2026-06-08 · Member activity · RM 125.40
Points credited
2026-05-27 · OPLUMO Outlet 16
Outlet purchase
2026-05-15 · Member activity · RM 138.60