Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 16323
VM0016323Goldmember16323@example.test · +601110016323 · Preferred outlet: OPLUMO Outlet 4
WeekendApp User
Consent Status
Opted Out
Points Balance
3,236
Current loyalty balance
Lifetime Spend
RM 4,046
Across 40 visits
Total Visits
40
Since 2024-08-03
Average Order Value
RM 95
Member AOV
Preferred Outlet
OPLUMO Outlet 4
Most visited location
Last Visit
95d
2026-07-06
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Gold tier
Membership & rewards
Gold member
3,236 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-07-06 · OPLUMO Outlet 4
Outlet purchase
2026-06-24 · Member activity · RM 71.25
App session
2026-06-12 · OPLUMO Outlet 4
Points credited
2026-05-31 · Member activity · RM 80.75
Win-back campaign delivered
2026-05-19 · OPLUMO Outlet 4
Outlet purchase
2026-05-07 · Member activity · RM 90.25
Points credited
2026-04-25 · OPLUMO Outlet 4
Outlet purchase
2026-04-13 · Member activity · RM 99.75