Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
A1
Arun 16240
VM0016240Goldmember16240@example.test · +601110016240 · Preferred outlet: OPLUMO Outlet 6
High ValueWeekend
Consent Status
Opted Out
Points Balance
2,443
Current loyalty balance
Lifetime Spend
RM 3,054
Across 27 visits
Total Visits
27
Since 2025-01-02
Average Order Value
RM 129
Member AOV
Preferred Outlet
OPLUMO Outlet 6
Most visited location
Last Visit
177d
2026-04-15
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Gold tier
Membership & rewards
Gold member
2,443 pointsCurrent redeemable points balance.
RM10 Birthday RewardUsed · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-04-15 · OPLUMO Outlet 6
Outlet purchase
2026-04-03 · Member activity · RM 96.75
App session
2026-03-22 · OPLUMO Outlet 6
Points credited
2026-03-10 · Member activity · RM 109.65
Win-back campaign delivered
2026-02-26 · OPLUMO Outlet 6
Outlet purchase
2026-02-14 · Member activity · RM 122.55
Points credited
2026-02-02 · OPLUMO Outlet 6
Outlet purchase
2026-01-21 · Member activity · RM 135.45