Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 16215
VM0016215Membermember16215@example.test · +601110016215 · Preferred outlet: OPLUMO Outlet 15
Birthday SoonLunch
Consent Status
Opted Out
Points Balance
844
Current loyalty balance
Lifetime Spend
RM 1,056
Across 14 visits
Total Visits
14
Since 2025-10-04
Average Order Value
RM 71
Member AOV
Preferred Outlet
OPLUMO Outlet 15
Most visited location
Last Visit
136d
2026-05-26
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Member tier
Membership & rewards
Member member
844 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-05-26 · OPLUMO Outlet 15
Outlet purchase
2026-05-14 · Member activity · RM 53.25
App session
2026-05-02 · OPLUMO Outlet 15
Points credited
2026-04-20 · Member activity · RM 60.35
Win-back campaign delivered
2026-04-08 · OPLUMO Outlet 15
Outlet purchase
2026-03-27 · Member activity · RM 67.45
Points credited
2026-03-15 · OPLUMO Outlet 15
Outlet purchase
2026-03-03 · Member activity · RM 74.55