Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M1
Michelle 16211
VM0016211Silvermember16211@example.test · +601110016211 · Preferred outlet: OPLUMO Outlet 11
WeekendApp User
Consent Status
Opted Out
Points Balance
1,812
Current loyalty balance
Lifetime Spend
RM 2,266
Across 30 visits
Total Visits
30
Since 2025-02-12
Average Order Value
RM 64
Member AOV
Preferred Outlet
OPLUMO Outlet 11
Most visited location
Last Visit
82d
2026-07-19
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Silver tier
Membership & rewards
Silver member
1,812 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-19 · OPLUMO Outlet 11
Outlet purchase
2026-07-07 · Member activity · RM 48.00
App session
2026-06-25 · OPLUMO Outlet 11
Points credited
2026-06-13 · Member activity · RM 54.40
Win-back campaign delivered
2026-06-01 · OPLUMO Outlet 11
Outlet purchase
2026-05-20 · Member activity · RM 60.80
Points credited
2026-05-08 · OPLUMO Outlet 11
Outlet purchase
2026-04-26 · Member activity · RM 67.20