Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
N1
Nurul 16185
VM0016185Membermember16185@example.test · +601110016185 · Preferred outlet: OPLUMO Outlet 2
FamilyDelivery
Consent Status
Opted In
Points Balance
171
Current loyalty balance
Lifetime Spend
RM 215
Across 4 visits
Total Visits
4
Since 2026-06-03
Average Order Value
RM 65
Member AOV
Preferred Outlet
OPLUMO Outlet 2
Most visited location
Last Visit
74d
2026-07-27
App Status
Not Installed
OPLUMO App relationship
Member Status
At Risk
Member tier
Membership & rewards
Member member
171 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-27 · OPLUMO Outlet 2
Outlet purchase
2026-07-15 · Member activity · RM 48.75
App session
2026-07-03 · OPLUMO Outlet 2
Points credited
2026-06-21 · Member activity · RM 55.25
Win-back campaign delivered
2026-06-09 · OPLUMO Outlet 2
Outlet purchase
2026-05-28 · Member activity · RM 61.75
Points credited
2026-05-16 · OPLUMO Outlet 2
Outlet purchase
2026-05-04 · Member activity · RM 68.25