Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
D1
Daniel 16170
VM0016170Silvermember16170@example.test · +601110016170 · Preferred outlet: OPLUMO Outlet 4
LunchNew Joiner
Consent Status
Opted In
Points Balance
1,271
Current loyalty balance
Lifetime Spend
RM 1,589
Across 45 visits
Total Visits
45
Since 2024-06-21
Average Order Value
RM 31
Member AOV
Preferred Outlet
OPLUMO Outlet 4
Most visited location
Last Visit
48d
2026-08-22
App Status
Not Installed
OPLUMO App relationship
Member Status
At Risk
Silver tier
Membership & rewards
Silver member
1,271 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-22 · OPLUMO Outlet 4
Outlet purchase
2026-08-10 · Member activity · RM 23.25
App session
2026-07-29 · OPLUMO Outlet 4
Points credited
2026-07-17 · Member activity · RM 26.35
Win-back campaign delivered
2026-07-05 · OPLUMO Outlet 4
Outlet purchase
2026-06-23 · Member activity · RM 29.45
Points credited
2026-06-11 · OPLUMO Outlet 4
Outlet purchase
2026-05-30 · Member activity · RM 32.55