Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 16155
VM0016155Membermember16155@example.test · +601110016155 · Preferred outlet: OPLUMO Outlet 6
WeekendApp User
Consent Status
Opted In
Points Balance
759
Current loyalty balance
Lifetime Spend
RM 949
Across 13 visits
Total Visits
13
Since 2025-12-18
Average Order Value
RM 70
Member AOV
Preferred Outlet
OPLUMO Outlet 6
Most visited location
Last Visit
79d
2026-07-22
App Status
Not Installed
OPLUMO App relationship
Member Status
At Risk
Member tier
Membership & rewards
Member member
759 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-22 · OPLUMO Outlet 6
Outlet purchase
2026-07-10 · Member activity · RM 52.50
App session
2026-06-28 · OPLUMO Outlet 6
Points credited
2026-06-16 · Member activity · RM 59.50
Win-back campaign delivered
2026-06-04 · OPLUMO Outlet 6
Outlet purchase
2026-05-23 · Member activity · RM 66.50
Points credited
2026-05-11 · OPLUMO Outlet 6
Outlet purchase
2026-04-29 · Member activity · RM 73.50