Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 16119
VM0016119Silvermember16119@example.test · +601110016119 · Preferred outlet: OPLUMO Outlet 4
Birthday SoonLunch
Consent Status
Opted In
Points Balance
1,458
Current loyalty balance
Lifetime Spend
RM 1,824
Across 39 visits
Total Visits
39
Since 2024-07-18
Average Order Value
RM 53
Member AOV
Preferred Outlet
OPLUMO Outlet 4
Most visited location
Last Visit
129d
2026-06-02
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
1,458 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-06-02 · OPLUMO Outlet 4
Outlet purchase
2026-05-21 · Member activity · RM 39.75
App session
2026-05-09 · OPLUMO Outlet 4
Points credited
2026-04-27 · Member activity · RM 45.05
Win-back campaign delivered
2026-04-15 · OPLUMO Outlet 4
Outlet purchase
2026-04-03 · Member activity · RM 50.35
Points credited
2026-03-22 · OPLUMO Outlet 4
Outlet purchase
2026-03-10 · Member activity · RM 55.65