Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
D1
Daniel 16110
VM0016110Membermember16110@example.test · +601110016110 · Preferred outlet: OPLUMO Outlet 12
App UserFamily
Consent Status
Opted In
Points Balance
596
Current loyalty balance
Lifetime Spend
RM 746
Across 32 visits
Total Visits
32
Since 2025-02-03
Average Order Value
RM 27
Member AOV
Preferred Outlet
OPLUMO Outlet 12
Most visited location
Last Visit
55d
2026-08-15
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Member tier
Membership & rewards
Member member
596 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-15 · OPLUMO Outlet 12
Outlet purchase
2026-08-03 · Member activity · RM 20.25
App session
2026-07-22 · OPLUMO Outlet 12
Points credited
2026-07-10 · Member activity · RM 22.95
Win-back campaign delivered
2026-06-28 · OPLUMO Outlet 12
Outlet purchase
2026-06-16 · Member activity · RM 25.65
Points credited
2026-06-04 · OPLUMO Outlet 12
Outlet purchase
2026-05-23 · Member activity · RM 28.35