Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 01611
VM0001611Silvermember1611@example.test · +601110001611 · Preferred outlet: OPLUMO Outlet 14
WeekendApp User
Consent Status
Opted In
Points Balance
2,370
Current loyalty balance
Lifetime Spend
RM 2,963
Across 45 visits
Total Visits
45
Since 2024-07-27
Average Order Value
RM 61
Member AOV
Preferred Outlet
OPLUMO Outlet 14
Most visited location
Last Visit
12d
2026-09-27
App Status
Installed
OPLUMO App relationship
Member Status
Active
Silver tier
Membership & rewards
Silver member
2,370 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-09-27 · OPLUMO Outlet 14
Outlet purchase
2026-09-15 · Member activity · RM 45.75
App session
2026-09-03 · OPLUMO Outlet 14
Points credited
2026-08-22 · Member activity · RM 51.85
Win-back campaign delivered
2026-08-10 · OPLUMO Outlet 14
Outlet purchase
2026-07-29 · Member activity · RM 57.95
Points credited
2026-07-17 · OPLUMO Outlet 14
Outlet purchase
2026-07-05 · Member activity · RM 64.05