Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M1
Michelle 16091
VM0016091Platinummember16091@example.test · +601110016091 · Preferred outlet: OPLUMO Outlet 10
WeekendApp User
Consent Status
Opted Out
Points Balance
7,240
Current loyalty balance
Lifetime Spend
RM 9,050
Across 45 visits
Total Visits
45
Since 2024-04-12
Average Order Value
RM 161
Member AOV
Preferred Outlet
OPLUMO Outlet 10
Most visited location
Last Visit
118d
2026-06-13
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Platinum tier
Membership & rewards
Platinum member
7,240 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-06-13 · OPLUMO Outlet 10
Outlet purchase
2026-06-01 · Member activity · RM 120.75
App session
2026-05-20 · OPLUMO Outlet 10
Points credited
2026-05-08 · Member activity · RM 136.85
Win-back campaign delivered
2026-04-26 · OPLUMO Outlet 10
Outlet purchase
2026-04-14 · Member activity · RM 152.95
Points credited
2026-04-02 · OPLUMO Outlet 10
Outlet purchase
2026-03-21 · Member activity · RM 169.05