Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 16071
VM0016071Membermember16071@example.test · +601110016071 · Preferred outlet: OPLUMO Outlet 7
Birthday SoonLunch
Consent Status
Opted In
Points Balance
222
Current loyalty balance
Lifetime Spend
RM 278
Across 2 visits
Total Visits
2
Since 2026-07-07
Average Order Value
RM 146
Member AOV
Preferred Outlet
OPLUMO Outlet 7
Most visited location
Last Visit
76d
2026-07-25
App Status
Not Installed
OPLUMO App relationship
Member Status
At Risk
Member tier
Membership & rewards
Member member
222 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-25 · OPLUMO Outlet 7
Outlet purchase
2026-07-13 · Member activity · RM 109.50
App session
2026-07-01 · OPLUMO Outlet 7
Points credited
2026-06-19 · Member activity · RM 124.10
Win-back campaign delivered
2026-06-07 · OPLUMO Outlet 7
Outlet purchase
2026-05-26 · Member activity · RM 138.70
Points credited
2026-05-14 · OPLUMO Outlet 7
Outlet purchase
2026-05-02 · Member activity · RM 153.30