Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 16035
VM0016035Goldmember16035@example.test · +601110016035 · Preferred outlet: OPLUMO Outlet 5
WeekendApp User
Consent Status
Opted In
Points Balance
2,568
Current loyalty balance
Lifetime Spend
RM 3,211
Across 43 visits
Total Visits
43
Since 2024-03-21
Average Order Value
RM 64
Member AOV
Preferred Outlet
OPLUMO Outlet 5
Most visited location
Last Visit
176d
2026-04-16
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Gold tier
Membership & rewards
Gold member
2,568 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-04-16 · OPLUMO Outlet 5
Outlet purchase
2026-04-04 · Member activity · RM 48.00
App session
2026-03-23 · OPLUMO Outlet 5
Points credited
2026-03-11 · Member activity · RM 54.40
Win-back campaign delivered
2026-02-27 · OPLUMO Outlet 5
Outlet purchase
2026-02-15 · Member activity · RM 60.80
Points credited
2026-02-03 · OPLUMO Outlet 5
Outlet purchase
2026-01-22 · Member activity · RM 67.20