Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 16011
VM0016011Silvermember16011@example.test · +601110016011 · Preferred outlet: OPLUMO Outlet 15
WeekendApp User
Consent Status
Opted In
Points Balance
1,697
Current loyalty balance
Lifetime Spend
RM 2,122
Across 26 visits
Total Visits
26
Since 2025-04-15
Average Order Value
RM 105
Member AOV
Preferred Outlet
OPLUMO Outlet 15
Most visited location
Last Visit
92d
2026-07-09
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
1,697 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-07-09 · OPLUMO Outlet 15
Outlet purchase
2026-06-27 · Member activity · RM 78.75
App session
2026-06-15 · OPLUMO Outlet 15
Points credited
2026-06-03 · Member activity · RM 89.25
Win-back campaign delivered
2026-05-22 · OPLUMO Outlet 15
Outlet purchase
2026-05-10 · Member activity · RM 99.75
Points credited
2026-04-28 · OPLUMO Outlet 15
Outlet purchase
2026-04-16 · Member activity · RM 110.25