Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 15999
VM0015999Silvermember15999@example.test · +601110015999 · Preferred outlet: OPLUMO Outlet 3
Birthday SoonLunch
Consent Status
Opted In
Points Balance
1,906
Current loyalty balance
Lifetime Spend
RM 2,384
Across 32 visits
Total Visits
32
Since 2025-01-04
Average Order Value
RM 86
Member AOV
Preferred Outlet
OPLUMO Outlet 3
Most visited location
Last Visit
85d
2026-07-16
App Status
Not Installed
OPLUMO App relationship
Member Status
At Risk
Silver tier
Membership & rewards
Silver member
1,906 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-16 · OPLUMO Outlet 3
Outlet purchase
2026-07-04 · Member activity · RM 64.50
App session
2026-06-22 · OPLUMO Outlet 3
Points credited
2026-06-10 · Member activity · RM 73.10
Win-back campaign delivered
2026-05-29 · OPLUMO Outlet 3
Outlet purchase
2026-05-17 · Member activity · RM 81.70
Points credited
2026-05-05 · OPLUMO Outlet 3
Outlet purchase
2026-04-23 · Member activity · RM 90.30