Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 01599
VM0001599Membermember1599@example.test · +601110001599 · Preferred outlet: OPLUMO Outlet 2
Birthday SoonLunch
Consent Status
Opted Out
Points Balance
829
Current loyalty balance
Lifetime Spend
RM 1,037
Across 17 visits
Total Visits
17
Since 2025-07-14
Average Order Value
RM 53
Member AOV
Preferred Outlet
OPLUMO Outlet 2
Most visited location
Last Visit
164d
2026-04-28
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Member tier
Membership & rewards
Member member
829 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-04-28 · OPLUMO Outlet 2
Outlet purchase
2026-04-16 · Member activity · RM 39.75
App session
2026-04-04 · OPLUMO Outlet 2
Points credited
2026-03-23 · Member activity · RM 45.05
Win-back campaign delivered
2026-03-11 · OPLUMO Outlet 2
Outlet purchase
2026-02-27 · Member activity · RM 50.35
Points credited
2026-02-15 · OPLUMO Outlet 2
Outlet purchase
2026-02-03 · Member activity · RM 55.65