Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M1
Michelle 15983
VM0015983Silvermember15983@example.test · +601110015983 · Preferred outlet: OPLUMO Outlet 4
Birthday SoonLunch
Consent Status
Opted Out
Points Balance
2,308
Current loyalty balance
Lifetime Spend
RM 2,885
Across 37 visits
Total Visits
37
Since 2024-12-13
Average Order Value
RM 98
Member AOV
Preferred Outlet
OPLUMO Outlet 4
Most visited location
Last Visit
17d
2026-09-22
App Status
Not Installed
OPLUMO App relationship
Member Status
Active
Silver tier
Membership & rewards
Silver member
2,308 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-09-22 · OPLUMO Outlet 4
Outlet purchase
2026-09-10 · Member activity · RM 73.50
App session
2026-08-29 · OPLUMO Outlet 4
Points credited
2026-08-17 · Member activity · RM 83.30
Win-back campaign delivered
2026-08-05 · OPLUMO Outlet 4
Outlet purchase
2026-07-24 · Member activity · RM 93.10
Points credited
2026-07-12 · OPLUMO Outlet 4
Outlet purchase
2026-06-30 · Member activity · RM 102.90