Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M1
Michelle 15935
VM0015935Membermember15935@example.test · +601110015935 · Preferred outlet: OPLUMO Outlet 7
Birthday SoonLunch
Consent Status
Opted In
Points Balance
319
Current loyalty balance
Lifetime Spend
RM 399
Across 3 visits
Total Visits
3
Since 2026-05-18
Average Order Value
RM 112
Member AOV
Preferred Outlet
OPLUMO Outlet 7
Most visited location
Last Visit
108d
2026-06-23
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Member tier
Membership & rewards
Member member
319 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-06-23 · OPLUMO Outlet 7
Outlet purchase
2026-06-11 · Member activity · RM 84.00
App session
2026-05-30 · OPLUMO Outlet 7
Points credited
2026-05-18 · Member activity · RM 95.20
Win-back campaign delivered
2026-05-06 · OPLUMO Outlet 7
Outlet purchase
2026-04-24 · Member activity · RM 106.40
Points credited
2026-04-12 · OPLUMO Outlet 7
Outlet purchase
2026-03-31 · Member activity · RM 117.60