Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M1
Michelle 15923
VM0015923Goldmember15923@example.test · +601110015923 · Preferred outlet: OPLUMO Outlet 12
WeekendApp User
Consent Status
Opted Out
Points Balance
3,314
Current loyalty balance
Lifetime Spend
RM 4,144
Across 34 visits
Total Visits
34
Since 2024-12-10
Average Order Value
RM 152
Member AOV
Preferred Outlet
OPLUMO Outlet 12
Most visited location
Last Visit
74d
2026-07-27
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Gold tier
Membership & rewards
Gold member
3,314 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-27 · OPLUMO Outlet 12
Outlet purchase
2026-07-15 · Member activity · RM 114.00
App session
2026-07-03 · OPLUMO Outlet 12
Points credited
2026-06-21 · Member activity · RM 129.20
Win-back campaign delivered
2026-06-09 · OPLUMO Outlet 12
Outlet purchase
2026-05-28 · Member activity · RM 144.40
Points credited
2026-05-16 · OPLUMO Outlet 12
Outlet purchase
2026-05-04 · Member activity · RM 159.60