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Members · Customer 360

Customer 360

A complete view of this member's profile, value, behaviour and engagement across all outlets.

ML

Mei Ling 15903

VM0015903Gold

member15903@example.test · +601110015903 · Preferred outlet: OPLUMO Outlet 9

Birthday SoonLunch
Consent Status
Opted Out
Points Balance
2,864
Current loyalty balance
Lifetime Spend
RM 3,581
Across 29 visits
Total Visits
29
Since 2025-01-26
Average Order Value
RM 119
Member AOV
Preferred Outlet
OPLUMO Outlet 9
Most visited location
Last Visit
117d
2026-06-14
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Gold tier
Membership & rewards

Gold member

★
2,864 pointsCurrent redeemable points balance.
%
RM10 Birthday RewardAvailable · expires 2026-12-31
%
Free BeverageAvailable · expires 2026-11-30
Member notes

Relationship context

N
CRM NotePrefers weekend visits
Recent activity

Member timeline

Win-back campaign delivered
2026-06-14 · OPLUMO Outlet 9
Outlet purchase
2026-06-02 · Member activity · RM 89.25
App session
2026-05-21 · OPLUMO Outlet 9
Points credited
2026-05-09 · Member activity · RM 101.15
Win-back campaign delivered
2026-04-27 · OPLUMO Outlet 9
Outlet purchase
2026-04-15 · Member activity · RM 113.05
Points credited
2026-04-03 · OPLUMO Outlet 9
Outlet purchase
2026-03-22 · Member activity · RM 124.95