Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M1
Michelle 15887
VM0015887Silvermember15887@example.test · +601110015887 · Preferred outlet: OPLUMO Outlet 10
Birthday SoonLunch
Consent Status
Opted In
Points Balance
2,385
Current loyalty balance
Lifetime Spend
RM 2,982
Across 27 visits
Total Visits
27
Since 2025-03-17
Average Order Value
RM 122
Member AOV
Preferred Outlet
OPLUMO Outlet 10
Most visited location
Last Visit
103d
2026-06-28
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
2,385 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-06-28 · OPLUMO Outlet 10
Outlet purchase
2026-06-16 · Member activity · RM 91.50
App session
2026-06-04 · OPLUMO Outlet 10
Points credited
2026-05-23 · Member activity · RM 103.70
Win-back campaign delivered
2026-05-11 · OPLUMO Outlet 10
Outlet purchase
2026-04-29 · Member activity · RM 115.90
Points credited
2026-04-17 · OPLUMO Outlet 10
Outlet purchase
2026-04-05 · Member activity · RM 128.10