Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 15879
VM0015879Membermember15879@example.test · +601110015879 · Preferred outlet: OPLUMO Outlet 2
Birthday SoonLunch
Consent Status
Opted In
Points Balance
416
Current loyalty balance
Lifetime Spend
RM 521
Across 5 visits
Total Visits
5
Since 2026-04-02
Average Order Value
RM 101
Member AOV
Preferred Outlet
OPLUMO Outlet 2
Most visited location
Last Visit
118d
2026-06-13
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Member tier
Membership & rewards
Member member
416 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-06-13 · OPLUMO Outlet 2
Outlet purchase
2026-06-01 · Member activity · RM 75.75
App session
2026-05-20 · OPLUMO Outlet 2
Points credited
2026-05-08 · Member activity · RM 85.85
Win-back campaign delivered
2026-04-26 · OPLUMO Outlet 2
Outlet purchase
2026-04-14 · Member activity · RM 95.95
Points credited
2026-04-02 · OPLUMO Outlet 2
Outlet purchase
2026-03-21 · Member activity · RM 106.05