Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 01587
VM0001587Silvermember1587@example.test · +601110001587 · Preferred outlet: OPLUMO Outlet 7
WeekendApp User
Consent Status
Opted In
Points Balance
1,070
Current loyalty balance
Lifetime Spend
RM 1,339
Across 20 visits
Total Visits
20
Since 2025-05-10
Average Order Value
RM 77
Member AOV
Preferred Outlet
OPLUMO Outlet 7
Most visited location
Last Visit
175d
2026-04-17
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
1,070 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-04-17 · OPLUMO Outlet 7
Outlet purchase
2026-04-05 · Member activity · RM 57.75
App session
2026-03-24 · OPLUMO Outlet 7
Points credited
2026-03-12 · Member activity · RM 65.45
Win-back campaign delivered
2026-02-28 · OPLUMO Outlet 7
Outlet purchase
2026-02-16 · Member activity · RM 73.15
Points credited
2026-02-04 · OPLUMO Outlet 7
Outlet purchase
2026-01-23 · Member activity · RM 80.85