Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 15831
VM0015831Membermember15831@example.test · +601110015831 · Preferred outlet: OPLUMO Outlet 5
Birthday SoonLunch
Consent Status
Opted Out
Points Balance
164
Current loyalty balance
Lifetime Spend
RM 206
Across 7 visits
Total Visits
7
Since 2026-01-19
Average Order Value
RM 39
Member AOV
Preferred Outlet
OPLUMO Outlet 5
Most visited location
Last Visit
155d
2026-05-07
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Member tier
Membership & rewards
Member member
164 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-05-07 · OPLUMO Outlet 5
Outlet purchase
2026-04-25 · Member activity · RM 29.25
App session
2026-04-13 · OPLUMO Outlet 5
Points credited
2026-04-01 · Member activity · RM 33.15
Win-back campaign delivered
2026-03-20 · OPLUMO Outlet 5
Outlet purchase
2026-03-08 · Member activity · RM 37.05
Points credited
2026-02-24 · OPLUMO Outlet 5
Outlet purchase
2026-02-12 · Member activity · RM 40.95