Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M1
Michelle 15815
VM0015815Membermember15815@example.test · +601110015815 · Preferred outlet: OPLUMO Outlet 6
Birthday SoonLunch
Consent Status
Opted Out
Points Balance
959
Current loyalty balance
Lifetime Spend
RM 1,200
Across 13 visits
Total Visits
13
Since 2026-01-13
Average Order Value
RM 107
Member AOV
Preferred Outlet
OPLUMO Outlet 6
Most visited location
Last Visit
53d
2026-08-17
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Member tier
Membership & rewards
Member member
959 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-17 · OPLUMO Outlet 6
Outlet purchase
2026-08-05 · Member activity · RM 80.25
App session
2026-07-24 · OPLUMO Outlet 6
Points credited
2026-07-12 · Member activity · RM 90.95
Win-back campaign delivered
2026-06-30 · OPLUMO Outlet 6
Outlet purchase
2026-06-18 · Member activity · RM 101.65
Points credited
2026-06-06 · OPLUMO Outlet 6
Outlet purchase
2026-05-25 · Member activity · RM 112.35