Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
N1
Nurul 15813
VM0015813Goldmember15813@example.test · +601110015813 · Preferred outlet: OPLUMO Outlet 4
New JoinerHigh Value
Consent Status
Opted In
Points Balance
3,414
Current loyalty balance
Lifetime Spend
RM 4,268
Across 37 visits
Total Visits
37
Since 2024-10-12
Average Order Value
RM 142
Member AOV
Preferred Outlet
OPLUMO Outlet 4
Most visited location
Last Visit
79d
2026-07-22
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Gold tier
Membership & rewards
Gold member
3,414 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-22 · OPLUMO Outlet 4
Outlet purchase
2026-07-10 · Member activity · RM 106.50
App session
2026-06-28 · OPLUMO Outlet 4
Points credited
2026-06-16 · Member activity · RM 120.70
Win-back campaign delivered
2026-06-04 · OPLUMO Outlet 4
Outlet purchase
2026-05-23 · Member activity · RM 134.90
Points credited
2026-05-11 · OPLUMO Outlet 4
Outlet purchase
2026-04-29 · Member activity · RM 149.10