Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 15783
VM0015783Platinummember15783@example.test · +601110015783 · Preferred outlet: OPLUMO Outlet 8
Birthday SoonLunch
Consent Status
Opted In
Points Balance
5,602
Current loyalty balance
Lifetime Spend
RM 7,004
Across 36 visits
Total Visits
36
Since 2024-09-04
Average Order Value
RM 160
Member AOV
Preferred Outlet
OPLUMO Outlet 8
Most visited location
Last Visit
135d
2026-05-27
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Platinum tier
Membership & rewards
Platinum member
5,602 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-05-27 · OPLUMO Outlet 8
Outlet purchase
2026-05-15 · Member activity · RM 120.00
App session
2026-05-03 · OPLUMO Outlet 8
Points credited
2026-04-21 · Member activity · RM 136.00
Win-back campaign delivered
2026-04-09 · OPLUMO Outlet 8
Outlet purchase
2026-03-28 · Member activity · RM 152.00
Points credited
2026-03-16 · OPLUMO Outlet 8
Outlet purchase
2026-03-04 · Member activity · RM 168.00