Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M1
Michelle 15767
VM0015767Silvermember15767@example.test · +601110015767 · Preferred outlet: OPLUMO Outlet 9
Birthday SoonLunch
Consent Status
Opted In
Points Balance
1,364
Current loyalty balance
Lifetime Spend
RM 1,706
Across 12 visits
Total Visits
12
Since 2025-10-07
Average Order Value
RM 117
Member AOV
Preferred Outlet
OPLUMO Outlet 9
Most visited location
Last Visit
169d
2026-04-23
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
1,364 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-04-23 · OPLUMO Outlet 9
Outlet purchase
2026-04-11 · Member activity · RM 87.75
App session
2026-03-30 · OPLUMO Outlet 9
Points credited
2026-03-18 · Member activity · RM 99.45
Win-back campaign delivered
2026-03-06 · OPLUMO Outlet 9
Outlet purchase
2026-02-22 · Member activity · RM 111.15
Points credited
2026-02-10 · OPLUMO Outlet 9
Outlet purchase
2026-01-29 · Member activity · RM 122.85