Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M1
Michelle 15719
VM0015719Membermember15719@example.test · +601110015719 · Preferred outlet: OPLUMO Outlet 12
Birthday SoonLunch
Consent Status
Opted In
Points Balance
369
Current loyalty balance
Lifetime Spend
RM 462
Across 10 visits
Total Visits
10
Since 2025-12-15
Average Order Value
RM 49
Member AOV
Preferred Outlet
OPLUMO Outlet 12
Most visited location
Last Visit
136d
2026-05-26
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Member tier
Membership & rewards
Member member
369 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-05-26 · OPLUMO Outlet 12
Outlet purchase
2026-05-14 · Member activity · RM 36.75
App session
2026-05-02 · OPLUMO Outlet 12
Points credited
2026-04-20 · Member activity · RM 41.65
Win-back campaign delivered
2026-04-08 · OPLUMO Outlet 12
Outlet purchase
2026-03-27 · Member activity · RM 46.55
Points credited
2026-03-15 · OPLUMO Outlet 12
Outlet purchase
2026-03-03 · Member activity · RM 51.45