Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M1
Michelle 15695
VM0015695Goldmember15695@example.test · +601110015695 · Preferred outlet: OPLUMO Outlet 5
Birthday SoonLunch
Consent Status
Opted Out
Points Balance
2,581
Current loyalty balance
Lifetime Spend
RM 3,227
Across 28 visits
Total Visits
28
Since 2025-02-05
Average Order Value
RM 136
Member AOV
Preferred Outlet
OPLUMO Outlet 5
Most visited location
Last Visit
125d
2026-06-06
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Gold tier
Membership & rewards
Gold member
2,581 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-06-06 · OPLUMO Outlet 5
Outlet purchase
2026-05-25 · Member activity · RM 102.00
App session
2026-05-13 · OPLUMO Outlet 5
Points credited
2026-05-01 · Member activity · RM 115.60
Win-back campaign delivered
2026-04-19 · OPLUMO Outlet 5
Outlet purchase
2026-04-07 · Member activity · RM 129.20
Points credited
2026-03-26 · OPLUMO Outlet 5
Outlet purchase
2026-03-14 · Member activity · RM 142.80