Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
A1
Arun 15640
VM0015640Membermember15640@example.test · +601110015640 · Preferred outlet: OPLUMO Outlet 1
High ValueWeekend
Consent Status
Opted In
Points Balance
317
Current loyalty balance
Lifetime Spend
RM 397
Across 6 visits
Total Visits
6
Since 2026-03-26
Average Order Value
RM 59
Member AOV
Preferred Outlet
OPLUMO Outlet 1
Most visited location
Last Visit
107d
2026-06-24
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Member tier
Membership & rewards
Member member
317 pointsCurrent redeemable points balance.
RM10 Birthday RewardUsed · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-06-24 · OPLUMO Outlet 1
Outlet purchase
2026-06-12 · Member activity · RM 44.25
App session
2026-05-31 · OPLUMO Outlet 1
Points credited
2026-05-19 · Member activity · RM 50.15
Win-back campaign delivered
2026-05-07 · OPLUMO Outlet 1
Outlet purchase
2026-04-25 · Member activity · RM 56.05
Points credited
2026-04-13 · OPLUMO Outlet 1
Outlet purchase
2026-04-01 · Member activity · RM 61.95