Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
WJ
Wei Jian 15638
VM0015638Silvermember15638@example.test · +601110015638 · Preferred outlet: OPLUMO Outlet 16
App UserFamily
Consent Status
Opted In
Points Balance
1,835
Current loyalty balance
Lifetime Spend
RM 2,295
Across 28 visits
Total Visits
28
Since 2025-04-16
Average Order Value
RM 97
Member AOV
Preferred Outlet
OPLUMO Outlet 16
Most visited location
Last Visit
55d
2026-08-15
App Status
Not Installed
OPLUMO App relationship
Member Status
At Risk
Silver tier
Membership & rewards
Silver member
1,835 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-15 · OPLUMO Outlet 16
Outlet purchase
2026-08-03 · Member activity · RM 72.75
App session
2026-07-22 · OPLUMO Outlet 16
Points credited
2026-07-10 · Member activity · RM 82.45
Win-back campaign delivered
2026-06-28 · OPLUMO Outlet 16
Outlet purchase
2026-06-16 · Member activity · RM 92.15
Points credited
2026-06-04 · OPLUMO Outlet 16
Outlet purchase
2026-05-23 · Member activity · RM 101.85