Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M1
Michelle 15635
VM0015635Membermember15635@example.test · +601110015635 · Preferred outlet: OPLUMO Outlet 13
WeekendApp User
Consent Status
Opted In
Points Balance
181
Current loyalty balance
Lifetime Spend
RM 226
Across 9 visits
Total Visits
9
Since 2026-01-10
Average Order Value
RM 33
Member AOV
Preferred Outlet
OPLUMO Outlet 13
Most visited location
Last Visit
128d
2026-06-03
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Member tier
Membership & rewards
Member member
181 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-06-03 · OPLUMO Outlet 13
Outlet purchase
2026-05-22 · Member activity · RM 24.75
App session
2026-05-10 · OPLUMO Outlet 13
Points credited
2026-04-28 · Member activity · RM 28.05
Win-back campaign delivered
2026-04-16 · OPLUMO Outlet 13
Outlet purchase
2026-04-04 · Member activity · RM 31.35
Points credited
2026-03-23 · OPLUMO Outlet 13
Outlet purchase
2026-03-11 · Member activity · RM 34.65