Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
A1
Arun 15616
VM0015616Goldmember15616@example.test · +601110015616 · Preferred outlet: OPLUMO Outlet 11
High ValueWeekend
Consent Status
Opted In
Points Balance
4,574
Current loyalty balance
Lifetime Spend
RM 5,718
Across 32 visits
Total Visits
32
Since 2025-01-06
Average Order Value
RM 169
Member AOV
Preferred Outlet
OPLUMO Outlet 11
Most visited location
Last Visit
83d
2026-07-18
App Status
Not Installed
OPLUMO App relationship
Member Status
At Risk
Gold tier
Membership & rewards
Gold member
4,574 pointsCurrent redeemable points balance.
RM10 Birthday RewardUsed · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-18 · OPLUMO Outlet 11
Outlet purchase
2026-07-06 · Member activity · RM 126.75
App session
2026-06-24 · OPLUMO Outlet 11
Points credited
2026-06-12 · Member activity · RM 143.65
Win-back campaign delivered
2026-05-31 · OPLUMO Outlet 11
Outlet purchase
2026-05-19 · Member activity · RM 160.55
Points credited
2026-05-07 · OPLUMO Outlet 11
Outlet purchase
2026-04-25 · Member activity · RM 177.45