Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
WJ
Wei Jian 15590
VM0015590Silvermember15590@example.test · +601110015590 · Preferred outlet: OPLUMO Outlet 2
App UserFamily
Consent Status
Opted In
Points Balance
1,712
Current loyalty balance
Lifetime Spend
RM 2,141
Across 25 visits
Total Visits
25
Since 2025-03-16
Average Order Value
RM 79
Member AOV
Preferred Outlet
OPLUMO Outlet 2
Most visited location
Last Visit
140d
2026-05-22
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
1,712 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-05-22 · OPLUMO Outlet 2
Outlet purchase
2026-05-10 · Member activity · RM 59.25
App session
2026-04-28 · OPLUMO Outlet 2
Points credited
2026-04-16 · Member activity · RM 67.15
Win-back campaign delivered
2026-04-04 · OPLUMO Outlet 2
Outlet purchase
2026-03-23 · Member activity · RM 75.05
Points credited
2026-03-11 · OPLUMO Outlet 2
Outlet purchase
2026-02-27 · Member activity · RM 82.95